Super Bowl 2010 Best Advertisers: Coca-Cola, Denny's, E*TRADE (KO, DENN, ETFC)

Get ready for Super Bowl 2010 and a few of the companies buying ad spots are The Coca-Cola Company (NYSE:KO), Denny's Corporation (NASDAQ:DENN), and E*TRADE Financial Corporation (NASDAQ:ETFC).

The Coca-Cola Company (NYSE:KO)

Buy: Two 60-second ads, one to appear in the first quarter and one to appear in the third quarter.
Creative: One ad will feature the Mr. Burns character from Fox's "The Simpsons" learning a valuable lesson about enjoying life's simpler pleasures, while the other will focus on a man sleepwalking across the African plain being subconsciously guided by his thirst.
Agency: Independent Wieden & Kennedy

Denny's Corporation (NASDAQ:DENN)

Buy: One spot, in a quarter still to be determined.
Creative: The company is considering a giveaway similar to last year's Grand Slam breakfast freebie, which brought more than 2 million consumers to its restaurants on Feb. 3. Denny's will supplement the 2010 event with significant social and digital media.
Agency: Omnicom Group's Goodby, Silverstein & Partners, San Francisco.

E*TRADE Financial Corporation (NASDAQ:ETFC)
Buy: One 30-second spot
Creative: In the past, the online trading and investment firm has featured ads that use a talking baby who typically says something or does something a little off color.
Agency: WPP's Grey, New York

SOURCE: http://adage.com/superbowl10/article?article_id=141168