Berk Going Procter & Gamble

Nearly 100 million shares of The Procter & Gamble Company (NYSE:PG)…  That is what Berkshire Hathaway Inc. (NYSE:BRK.B) recently filed in a holdings statement with the SEC.  It is a large position Mr. Buffett and seems to be keeping steady.

Procter & Gamble possesses qualities that are Buffet-esque, including brand names that are very recognizable to consumers, like Pampers, Crest, Tide, and Bounty the Quicker Picker Upper.  These products remain strong for Procter & Gamble and hence give them the edge over competitors.  P&G is a long-term staple for holders of steadier portfolios.

Other substantial holdings listed by Berkshire Hathaway include The Coca-Cola Company (NYSE:KO), Wells Fargo & Company (NYSE:WFC), and Burlington Northern Santa Fe Corporation (NYSE:BNI).  The report shows that Berkshire has an even larger stake in these companies than it does Procter & Gamble.