AOL Starts Trading Thursday (12/10)

America Online is now just AOL INC. (NYSE:AOL) and the company is officially on its own again after the split from Time Warner (NYSE:TWX). We all get the chance to trade AOL tomorrow morning (Dec 10th) and there may be cause to celebrate and independent AOL.

Right now you can track the performance of AOL on Google Finance under the ticker AOL* - click here to access.  Shares of AOL INC are trading at $23.13 today and they are down 14% since the spinoff.  We covered this story last month, be sure to read Welcome Back AOL to the New York Stock Exchange.

To coincide with its de-coupling from Time Warner and its shares being offered on the NYSE, AOL is unveiling a new logo.

Designed by Wolff Olins, the new ID re-imagines AOL as Aol. (the period is part of the logo, not just an indicator that the sentence has ended, which it hasn't), and the lower case letters are designed to be viewed against a backdrop of different images.

Aol. describes its new logo as "a simple, confident logotype, revealed by ever-changing images. It's one consistent logo with countless ways to reveal."